Wallace ‘J’ Nichols is a marine biologist bridging ocean science, activism, social media, and neuroconservation. J Nichols is the founder of Blue Mind to study the effects of the ocean on human consciousness. J has founded and/or sits or has sit on the board of multiple ocean conservation NGO’s, and has launched many creative, lightweight campaigns and actions, such a Blue Marbles. J Nichols is a Research Associate at the California Academy of Sciences.