Let's Thrive Together


We help organizations change the world

We are experts in helping mission-driven organizations fulfill their world-changing potential

Whether you are seeking to grow, pivot, or reboot a mission-driven organization, or simply want to take its impact and success to the next level, we can help you.

Our methodology intertwines the most powerful Silicon-Valley-style frameworks for leadership, entrepreneurship, and innovation with effective tools that ensure measurable positive impact for communities and the planet.

We teach our methods at UC Berkeley and some of the top business schools in the world.

Our customers include international successful business and nonprofits in sectors as varied as technology, human rights, telecom, life sciences, education, and the environment.




Our Solutions




Creative Leadership and Strategy

Creative Leadership testifies to your organization’s ability to effectively co-create and engage communities, markets, and culture.

We use Kumu’s award-winning three-pronged framework to increase the level of clarity, insight, and power 
of your mission, vision, theory of change, and organizational strategy –revealing an actionable path that propels innovation, engagement, envirosocial impact, and success.

Meaning-Driven Innovation

Let us help you innovate your business, impact, and/or funding and business models in order to bring in more abundant, recurrent, and sustainable income, and to scale and demonstrate your world-changing capacity.

We are also experts in Design Thinking and Value Proposition Discovery, and can help you build products, services, or programs that not only further your mission more effectively, but also deliver tangible value to your customers, community, constituency and funders –so that they keep coming back, and referring others.

Movement Building and Engagement

Brands and organizations aren’t enough in the emerging meaning economy. The best brands are becoming movements of shared ideas, values, and engaging behaviors.

 We can help you connect more deeply with communities, build better communication vehicles online and offline, and craft strong models for ardent and viral engagement.

A scientific study on our movement-building work was awarded Best Paper of 2015 by the Academy of Management.




Meaning-Driven Leadership

“Culture eats strategy for lunch” –Peter Drucker. This statement continues to be an excellent heuristic for the challenges that meaning-driven leaders and organizations face.
We are experts in executive coaching, positive leadership development, and team engagement, to transform your organization’s leadership and internal culture for greater performance, happiness and fulfillment at work. 




Teaching and Workshop Facilitation

We lead workshops on Innovation, Entrepreneurship, and Inner Technologies for companies, communities, and business schools. We regularly teach at UC Berkeley and at other business schools, including some of the most prestigious in the world.
Contact us to discuss your needs.


Will pay extra for environmental / social products


Prefer to work for socially responsible companies


of CEO's see disengagement and one of biggest threats to business





Billion, lost to lack of employee engagement






Our Clients


We work internationally with meaning-driven organizations and leaders, whether nonprofit or for profit.

These are some of our clients.


The Meaning Economy


We are experts in the Meaning Economy, a vibrant, emerging economy that creates value around meaningful experiential interactions.

This new system of value creation places an emphasis on sharing values and resources through collaboration.

Success in the meaning economy is predicated on being able to incite meaningful engagement and co-creative practices that increase value for community members.

The Meaning Economy emerges as an evolution of the declining narratives of post-World-War economics.

In the Meaning Economy products become services, services become platforms, experiences replace ownership, and traditional roles, such as producers, customers, employees, etc. become blurred to look more like partners in the co-generation of value.


The Meaning Economy

How meaning is transforming the economy, and our future

A Forthcoming Book by Kumu Thrive’s Manuel Maqueda

Scheduled to launch in 2019 in paperback and Kindle.

Billion, size of the Sharing Economy

Billion, local & organic food market

Billion traded in P2P Lending Market


We are a group of creative individuals passionate about furthering meaningful cultural change and innovation

Manuel Maqueda

Manuel Maqueda

Meaning and Strategy

Manuel is passionate about ushering an ardent, meaning-driven economy and culture. He is involved in a wide variety of meaningful organizations and leads Kumu, our nonprofit innovation lab for cultural transformation. Manuel holds a Master’s degree in Economics and Business, and a Law Degree. He teaches social entrepreneurship at UC Berkeley and gives workshops and lectures internationally.
Adam Elmaghraby

Adam Elmaghraby

Design & Foresight

Adam is a conjurer of change, working at the intersection of strategic foresight and design thinking. Previously Adam worked at The Institute for the Future and as a guest lecturer at Stanford d.school. Adam has a MBA in Design Strategy from California College of the Arts.
Nadia Chaney

Nadia Chaney

Social Artistry

Nadia Chaney believes in the everyday poetry of life and leadership. Since 2002 she has facilitated well over two thousand events and workshops using the arts for personal and social transformation. She holds a postgraduate diploma in Dialogue and Negotiation and a M.A in Imaginative Education. She specializes in engagement, creative risk-taking, process design, and participatory decision-making.
Raquel Santiago

Raquel Santiago

Inner Technologies

Raquel Santiago has mastered a wide range of powerful inner technologies for personal growth, leadership and innovation. Raquel is trained in several types of Yoga and mindfulness meditation, in addition to multiple dance and somatic expression modalities. Raquel is the founder of Alchemy Spinning™, a powerful and yet accessible moving mindfulness practice conducive to creative breakthroughs, transformative insights, and innovation.

Brian Edgar

Brian Edgar

Culture and Collaboration

Brian is passionate about organizational learning, creative expression, self-direction and collaboration. Brian has a PhD from Stanford University, where he taught in the Science, Technology and Society program


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Kumu Thrive is located in the Impact Hub Oakland, which inspires, and sustains people committed to environmental and social action.

2323 Broadway, Oakland, California 94612
Phone: +1 415 295 KUMU