We are a transformative, capacity-building firm
We work at the intersection of meaning, innovation, and foresight to unleash the world-changing potential of your products and platforms
Meaning Driven Innovation is about leveraging your organization’s strengths to create solutions that respond to the emerging competitive landscape of the Meaning Economy
Thrivability™ is your organization’s capacity to engage with the emerging meaning-driven market and culture. We use Kumu’s award-winning three-pronged framework to unleash meaning-driven capacity building at the intersection of current signals and future forces, and reveal an actionable path that propels innovation, culture change, and success.
Brands aren’t enough in the meaning economy. The best brands are becoming movements of shared ideas, values, and behaviors. We use Kumu’s P2D framework to work with you to propel meaningful engagement around your platforms and offerings.
A scientific study on our movement-building work was awarded Best Paper of 2015 by the Academy of Management.
Meaning-Driven Culture Change
“Culture eats strategy for lunch” –Peter Drucker. This statement continues to be an excellent heuristic for the challenges that companies face when building value in the Meaning Economy. We work with you to create an organizational culture of wellbeing and engagement for greater meaning, happiness, and productivity.
Our hearts and our bodies are the most powerful and yet overlooked paths to meaning and innovation.
We are experts at combining the best outer technologies (foresight, design thinking, lean, etc) with ancient inner technologies such as mindfulness meditation, somatic expression, and contemplative art-making.
Hire us to give you an immersive workshop to experience their applied power for yourself.
Will pay extra for environmental / social products
Prefer to work for socially responsible companies
of CEO's see disengagement and one of biggest threats to business
Billion, lost to lack of employee engagement
The Meaning Economy
We are experts in the Meaning Economy, a vibrant, emerging economy that creates value around meaningful experiential interactions.
This new system of value creation places an emphasis on sharing values and resources through collaboration.
Success in the meaning economy is predicated on being able to incite meaningful engagement and co-creative practices that increase value for community members.
The Meaning Economy emerges as an evolution of the declining narratives of post-World-War economics.
In the Meaning Economy products become services, services become platforms, experiences replace ownership, and traditional roles, such as producers, customers, employees, etc. become blurred to look more like partners in the co-generation of value.
The Meaning Economy
How meaning is transforming the economy, and our future
A Forthcoming Book by Kumu Thrive’s Manuel Maqueda
Scheduled to launch in 2016 in paperback and Kindle.
Billion, local & organic food market
Billion, size of the Sharing Economy
Billion traded in P2P Lending Market
Million, paid by Avis for Zipcar
We are a group of creative individuals passionate about furthering meaningful cultural change and innovation
Meaning and Strategy
Design & Foresight
Raquel Boluda has mastered a wide range of powerful inner technologies for personal growth, leadership and innovation. Raquel is trained in several types of Yoga and mindfulness meditation, in addition to multiple dance and somatic expression modalities. Raquel is the founder of Alchemy Spinning™, a powerful and yet accessible moving mindfulness practice conducive to creative breakthroughs, transformative insights, and innovation.
Culture and Collaboration
Brian is passionate about organizational learning, creative expression, self-direction and collaboration. Brian has a PhD from Stanford University, where he taught in the Science, Technology and Society program
Kumu Thrive is located in the Impact Hub Oakland, which inspires, and sustains people committed to environmental and social action.
2323 Broadway, Oakland, California 94612
Phone: +1 415 295 KUMU